About Us






Parallel Consulting

About Us

Parallel Consulting is a woman-owned small business located in Petaluma, California. We specialize in applied behavioral research with an emphasis on developing practical software-based solutions for real world problems. We are committed to improving public health by translating foundational research into effective products. Parallel Consulting is a collaborator and contributor to ongoing research at the Children’s Hospital of Philadelphia, a leader in the field of traffic safety and injury prevention. Our work includes building engaging educational video games to improve teen driver safety and developing tools to help parents supervise new teen drivers. Parallel Consulting has received funding from several government agencies, including the National Science Foundation, the National Institutes of Health’s Eunice Kennedy Shriver National Institute Of Child Health & Human Development, the Army Research Institute, CERDEC, DARPA and others.

Noelle LaVoie
Founder, owner and manager of Parallel Consulting, Noelle has a PhD in Cognitive Psychology from the University of Colorado, Boulder. She leads several projects to translate foundational research into useful applications in the areas of driving safety, online learning, and military training of teams. She has worked extensively in high-tech and education, developing innovative applications and providing in-depth user research. Noelle's research and development has focused on using advanced technologies to improve driver training, team communication analysis, and online learning.

James Parker
James holds an MA in Cognitive Psychology and has research experience in academic and industry settings. At Parallel Consulting, he contributes to the design, development, and testing of applications of advanced technologies along with project management and statistical support. James also has over 10 years experience developing training and educational videos. His knowledge of digital video is extensive and has been applied for both training and artistic purposes on a number of different projects.

Paul Hayes
Paul Hayes has over 30 years experience in software programming in a variety of languages and platforms. He has proven success in creating and improving software products, from initial concept to bringing to market. Paul acts as Lead Developer for Parallel Consulting on several SBIR/STTR efforts, including our driver training products Practiced Driver, Time to Ride and Crash Course. Paul is also a professional Chocolatier.


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